Loom video
Gallery
Business need
Value proposition video to appear in the homepage of the startup's website.
Engagement & research
Met with the founders to map the customer journey
Created script in "frames" ready for the addition of images
Images were generated utilising MidJourney and added to the storyboard for comment
With consensus on the script voice over was generated and iterated
Final edit included: breaking some compositing and sound sweetening
Validation processes
Stakeholders were involved in each step of the development process
Final video was soft launched for feedback and iterated before being made live on the startup’s website
Tools & artefacts
Miro - to facilitate meetings, develop journey map and storyboard
Final Cut - to create the final edit
Signoff
Spreadsheet Surgeons is a thriving small business providing valuable services to the Australian business community.
Lessons learnt
A lead out video project for me where all the visual and audio content were generated using AI tools.
